Alison Crim

Born and raised in Wisconsin, Alison’s deep connection to the Badger State is reflected in her enduring ties to Madison. After earning a bachelor’s degree in Real Estate and Urban Land Economics from the University of Wisconsin School of Business (Go Badgers!), Alison embraced Madison as her home. Over the past 15 years, she has immersed herself in the city’s vibrant culture, building strong relationships and a profound understanding of the area—cornerstones of her thriving real estate career.

Starting her professional journey at Epic in Verona, Alison honed her project management expertise by orchestrating complex electronic healthcare record implementations nationwide. While excelling in her role, she pursued her passion for real estate through property flipping, ultimately inspiring her transition to a full-time career in the dynamic and luxurious world of real estate.

Since entering the field in 2017, Alison has been recognized as a top producer, expertly guiding buyers, sellers, and investors to achieve their real estate goals. With accreditations in Interior Decorating and Home Staging, Alison creates bespoke client experiences, ensuring each property is impeccably showcased to captivate the market, command premium value, and attract discerning buyers.

As a visionary leader, Alison drives her elite team to excel in Madison's competitive luxury real estate market. Distinguished by robust systems, sophisticated marketing strategies, and personalized service, her team consistently delivers tailored solutions that reflect the individuality of each client and property.

Whether collaborating with first-time buyers, seasoned investors, or sellers seeking to elevate their lifestyle, Alison leverages her unparalleled market knowledge, creative acumen, and steadfast dedication to deliver extraordinary results. Her commitment to excellence and her team’s unmatched support solidify Alison’s reputation as a trusted advisor and luminary in luxury real estate.