Husky Homes Blog

2023 was a year of challenge, opportunity, change and growth.  

 The Challenge: This was the hardest real estate market I’ve endured in my career so far. Since getting licensed in 2017, the market has gone up, up and away. For the first time in over a decade, the market cooled down when interest rates rose quickly, causing demand to reach historic lows. We saw listings sit on the market longer, with less competition, and with slower price appreciation than in previous years. This further tightened the already historically low inventory levels, causing 30% fewer sales opportunities in South Central Wisconsin. 

 The Opportunity: The difficult market conditions brought an exodus of agents leaving the industry- some local MLS’s have averaged over 25% of active licensees choosing to not renew for the upcoming year. A market like this filters the strongest agents to the top, and we believe we have positioned ourselves to continue to scale quickly and gain market share as a result of this. This market has also allowed us to sharpen our marketing and negotiation skills- when only the top agents are left competing, it’s more important than ever to stand out with the absolute best resources for clients and agents. 

 The Change: After a rewarding 7 years with Keller Williams, our team was approached with the incredible offer to be a founding team as the #1 brokerage in the company expanded to Madison: Compass. We’re now nearing 60 days with this new partnership, and we couldn’t be more excited to use our new tools and technology to propel the communities, businesses and clients we help to further reach their 2024 goals. 

The Growth: In spite of a “down market”, Husky Homes had a momentous year. Our team closed 172 transactions (and our admin team Kerri & Bryan were sometimes balancing 50+ transactions at once)! Total sales grew by 35%, making us one of the top 5 teams in the entire South Central Wisconsin region.